Life
Wednesday July 23, 2008
At 50, the Hula Hoop is born again

WASHINGTON -- The ponytailed photographer pulled up to the Tidal Basin. He wheeled a sound system out to a shady spot, whipped out three giant blue-and-purple rings, turned up the techno dance music and started jamming. Gyrating and jamming. Two gyrating friends joined him - hips moving, wrists moving, legs moving.

The Washington Post
Fifty years after the Hula Hoop became a summertime sensation, the toy is enjoying a renaissance among adults. An underground community of adult hoop dancers has blossomed, and on Aug. 8, cities around the globe will celebrate World Hoop Day. Here, Tina Bauch, of Manassas, Va., and Max Reid, of Washington, show off their stuff.
A summer evening "hoop jam."

Fifty years after the Hula Hoop became a summertime sensation, the hippest toy for kids is enjoying a renaissance among adults. Fueled by YouTube and social networking sites, an underground community of adult hoop dancers - or hoopers - has blossomed.

On Aug. 8 - 8/8/08 - cities around the globe will celebrate World Hoop Day, on which hoopers spread their love of hooping by giving away Hula Hoops.

These are not the Hula Hoops you bought ages ago and stashed against the garage wall. Or the Hula Hoops collecting cobwebs in your attic alongside grandma's wooden console television.

We're talking about modern hoops: oversize, heavy and handmade by hoopers, customized with neon-bright electrical tape in crazy-colored patterns.

"There certainly are people who are literally living the hoop life," said the museum photographer, Max Reid, 39, of Washington. Reid is among the latest converts. Since he first picked up a Hula Hoop as an adult two months ago, he has attended hooping classes every Monday night at a studio in Mount Rainier, Md.

The students learn how to dance and do figure eights with a hoop. They learn how to spin a hoop on their arms, thighs and neck, to move a hoop between their right and left hands. They learn how to gracefully pick up a hoop when it falls, as if no mistake was made. In short, they become performers.

At the end, instructor Noelle Powers puts on Mozart and teaches them to stretch with their hoops.

Powers tells her students that hooping is a meditative exercise, a workout for the body and mind. The hoop creates a sacred circle around them, she said, and can be a metaphor for life.

"It might sound silly," added Martine "Hoopzilla" Koissy, 31, of North Bethesda, Md., "but I feel like the hoop is spinning away the negativity that I have inside."

The Hula Hoop wasn't supposed to be spiritual or meditative. It was supposed to sell. And it did.

When California toymaker Wham-O introduced the Hula Hoop in 1958, it sold 100 million in the first year, at $1.98 a piece. It became an instant icon, the granddaddy of all fads.

"It's got to be right up there with Monopoly and Barbie as one of the most ubiquitous toys there is," said toy historian Tim Walsh, who has written a book about Wham-O that will be published in October.

It was not surprising that the Hula Hoop would become popular in the United States. Earlier in the 20th century, children in Australia had loved playing with a similar hoop toy. Before that, the hoop existed for centuries in bamboo, wood and cane, Walsh said. As legend has it, ancient Greeks used the hoop as a form of exercise, and ancient Egyptians played with rings made out of grapevines. Native Americans were said to have used circular toys.

But almost as quickly as the Hula Hoop became an American sensation, demand fizzled, and a new idiom entered the vernacular: It went the way of the Hula Hoop.

Wham-O eventually brought it back, including a version with a ball inside the plastic cylinder that makes a shoop-shoop sound. (That one sells for $5.) Kids competed to set records for continuous revolution. (Eight-year-old Mary Jane Freeze of the United States reportedly hooped for 10 hours 47 minutes straight in 1976.)

Then adults caught on to the craze and started making their own hoops. This introduced a catch. There's always a catch. Wham-O trademarked "Hula Hoop," naming it after the Hawaiian hula dance. Therefore, the patent lawyer inside each of us cautions that the hoops that Reid, Powers and Koissy use cannot be called Hula Hoops.

But some modern hoopers change the spelling to Hoola Hoop. Or drop Hula altogether.

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