Jack Bogaczyk
Tuesday July 15, 2008
CBS Sports ends Billy Packer's long run as the network's lead college hoops analyst

CHARLESTON, W.Va. -- In my college basketball attention span, going back to when I was about 9 or 10, there have been two men who have dominated the NCAA Final Four.

One is John Wooden. The other is Billy Packer.

I thought about that Monday when CBS Sports confirmed that Packer, 68, after more than a quarter-century as the network's lead college hoops analyst, was being replaced by Clark Kellogg, who will be very good and different.

What, no Bill Raftery to "send it in?"

Packer, never retiring on the air, is being retired from the sidelines. His year-to-year contract wasn't renewed. He will continue doing basketball-related business projects, because Billy is bigger than basketball.

Not a lot of outsiders know this, but Packer has been intimately involved in creating some of CBS Sports' best intersectional matchups for years. He hasn't just worked the games; he has worked at putting them together.

Anyway, consider some synergy between Wooden, the great UCLA coach, still dribbling in a wonderful life at age 97, and a businessman broadcaster it seemed so many loved to loathe (but not me).

Wooden and Packer -- or both -- have been integral parts of 45 of the last 47 Final Fours. Wooden coached in 12 and won 10 titles. Packer has called the last 34 for NBC and CBS.

To put that in some sort of local context, Wooden and Packer's first Final Four appearances came three years after West Virginia and Jerry West lost in the 1959 final at Freedom Hall (another college basketball legendary property).

Get this: Wooden's first Final four as UCLA's coach came in 1962 -- when Packer played in the event as a Wake Forest guard. Packer's Deacons edged Wooden's Bruins 82-80 in the national consolation game (yes, they had those then), also in Louisville, Ky.

Then, in 1975, Packer made his debut as a Final Four telecast analyst -- and called Wooden into retirement with an NCAA title in his last games, over Louisville (and former Wooden assistant Denny Crum) and Kentucky, in San Diego.

(Another reference point: All in the Family, Sanford and Son and Chico and the Man were the top-rated TV shows that 1974-75 season.)

College basketball has had some great teams. One of the best was the NBC (1978-81) trio of Dick Enberg, Packer and the late Al McGuire.

Wooden is in the Basketball Hall of Fame as a player (Purdue) and coach. Unless you count the Curt Gowdy Award for broadcasters, Packer isn't in the Springfield, Mass., shrine -- which is ridiculous. He has done at least as much for basketball as upcoming inductee Dick Vitale.

He was bringing people to televised basketball - and helping them understand the nuances of an American game -- before Vitale (or ESPN, for that matter) even went on the air in '79. A lot of former coaches (Packer was briefly one of those) can talk the game, but few as succinctly or concisely as Packer.

He wasn't shrill and he wasn't a shill. As a journalist, maybe that's why I appreciated Packer. His preparation was obvious. His presentation was professional. 

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